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TREND FORECASTING

zofiakonieczna
Mar 23, 2015
2 min read

After the somewhat disastrous Fashion in the Arts lecture, I decided I wasn’t able - or wanted - to continue with the module, and quickly changed to trend forecasting as the list of modules taught in English was slightly limited. Having previously completed a trend forecasting module at BCU I was confident I would enjoy the lectures and the project, especially as the subject is taught by experienced professional trend forecasters, jewellery specialists and an Italian Vogue writer. The project focuses on creating a trend book, which needs to include 4 mega trends, on fine and costume jewellery for a season of our choosing.

Some of the things that need to be included are:

consumer profiles - who? what? where? when? why?
consumer tribes
any occurring sub trends within the four megatrends
street style around the world - drawing emphasis on the four fashion capitals: New York, Milan, Paris, London
key illustrations to show the intricate designs of the jewellery
trend origin - taking inspiration from film, art, design, furniture etc
the shapes, form, materials - including imagery - and key styles
focus on diamond, bridal and haute couture jewellery
jewellery geographies - focus on the consumers - Asia, Europe etc
top & hype fashion and jewellery designers
celebrities and instagrammers
distribution channels

So as part of our initial group research we divided the Spring / Summer 2015 fashion shows by fashion capitals - mine was to focus on trends appearing on the Paris catwalks - and had to create individual moodboards on some of the most popular trends including street style. I also researched and compiled moodboards on two emerging macro trends using WGSN and Trend Vision Forecasting.